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Trulia taps into home-search stats

Consumers can see which neighborhoods have most interest from other searchers

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Real estate data geeks and curious consumers will have a lot more information to sort through on real estate search site after the company unveils a handful of new tools on Monday. The San Francisco-based company is using its own search trends as well as county records to show home buyers which neighborhoods have the most real estate action. Consumers looking for home listings at Trulia will be able to drill down to neighborhood statistics and gain a sense of real estate activity there by viewing the number of active property listings in that neighborhood, the average price relative to the entire city or town, and how often it is searched by others on Trulia. The company said it is also adding interactive "heat" maps for every major city that show at-a-glance metrics such as average property listing price, average sales price, median sales price, average price per square foot and how much search traffic it has received on Trulia. The company says the new tools will help con...