OpinionIndustry News

Brokers embrace online data sharing

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The real estate data wars are softening. Plenty of progressive brokers and agents out there are getting serious about their online customer acquisition strategies, and that includes expanding where their listings appear on the Web. They may be cautious in their decisions to partner with online companies, but they're not sitting with their heads in the sand either. Brokers today have many choices for marketing property listings on the Internet. In stark contrast to the old dot-com days where brokers fought tooth and nail to keep their listings off third-party sites, more today are willing to send their data out to other online services. The increasing number of broker partnerships with Trulia is one example of this. The real estate search site this week announced a new marketing partnership with Keller Williams Realty. The agreement gives Trulia the ability to index thousands of property listings in its searches, while 77,000 Keller Williams brokers and agents get free exposur...