Brokers embrace online data sharing

Perspective: Why companies are more willing to give up listings data

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The real estate data wars are softening.

Plenty of progressive brokers and agents out there are getting serious about their online customer acquisition strategies, and that includes expanding where their listings appear on the Web. They may be cautious in their decisions to partner with online companies, but they’re not sitting with their heads in the sand either.

Brokers today have many choices for marketing property listings on the Internet.