Industry NewsTechnology

Widgets hit the real estate wires

VFlyer and others release widgets with a real estate business twist

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Widgets -- a funky name for technology applications that are easily integrated into a Web site to perform specific tasks -- are making a splash in online real estate. San Francisco-based vFlyer this week released a couple of widgets for real estate sites that put agents' property listings in a small display box for site visitors to see. The display is a scrolling gallery of homes for sale that agents can embed on their Web sites, their blogs, and any social networking sites they use like MySpace, Xanga or the real estate-specific ActiveRain. In addition to widgets released this week, vFlyer has a series of business widgets in the works that it will reveal next week, said Oliver Muoto, co-founder and vice president of business development for vFlyer. "Up until now, most widgets were about bringing fun stuff to your site," Muoto said. "We consider ours a set of business widgets." A number of large real estate brokers have approached vFlyer to create customized widgets for their Web ...