Industry NewsTechnology

Social media party too hot for TV

Part 1: Social media and real estate

Editor's note: The rise of social media has come to define the new Internet, or Web 2.0, and many in the real estate industry are embracing it with open arms. The age of Internet participation and instant and widespread communication is here. In this three-part report, Inman News dives into the social media craze and uncovers what's working, what's not working and what's just plain fun. (Read Part 2 and Part 3.) Blogs, social networks, YouTube, MySpace, Wikipedia -- these are all terms and services synonymous with the rise of social media, which has come to define the new Internet, or Web 2.0. The age of Internet participation and instant and widespread communication is here. The rise of social networks began with the explosive success of MySpace, which still has the lion's share of social network Web traffic -- 47.2 million unique visitors in September 2006, according to Nielsen//NetRatings. But today plenty of creative alternatives are debuting -- and some in real estate. Social...