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Consumers call the shots in new referral service

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A real estate search site covering western Washington is turning the concept of online lead generation and referrals on its head, giving consumers more control and anonymity in the agent selection process. today rebranded and relaunched as and also launched a new consumer-agent matching service. Consumers visiting the site can search available properties from the multiple listing service that serves Seattle and surrounding western Washington, and fill out a form to be connected with a real estate agent. While many real estate lead-generation services require consumers to fill out a form either to view detailed listings or to get a home valuation, Estately allows consumers to make the choice when they're ready. "Folks have been searching on our site for awhile now and have been asking for agent recommendations," said Galen Ward, co-founder of Estately. He said the founders saw an opportunity to offer consumers a way to connect with prescreened agents, rather...