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ActiveRain introduces agent referral tool

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The ActiveRain Network -- a social networking site that's attracted more than 35,000 real estate professionals -- has rolled out a new tool to make it easier for members to refer clients to each other. The ActiveRain Referral Exchange will allow real estate agents, mortgage lenders, appraisers and title company officers who want to make a referral to post details about their client's needs. They then choose among ActiveRain members who step forward to receive the referral. ActiveRain Chief Executive Officer Matt Heaton said there's already "a huge amount of referrals happening behind the scenes" among ActiveRain members, who get to know each other through their posted bios, blogs and blog comments. The Referral Exchange is designed to take some of the work out of the process, such as contacting other agents to see if they want a referral. The ability to leave feedback will also help ActiveRain members assess the track record of colleagues they are considering making referrals to, He...