Industry News

Redfin real estate blog launches in SoCal

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Seattle-based brokerage company Redfin Corp. has expanded its Sweet Digs real estate blog network into Southern California. The blogs offer daily local real estate information to home buyers in Los Angeles, Orange County and San Diego. The Southern California edition of Sweet Digs follows the launch of blogs in Seattle and the San Francisco Bay Area. Redfin's Seattle version caught controversy in May when the local multiple listing service, Northwest MLS, said the brokerage company was violating an MLS rule against advertising other brokers listings and fined Redfin $50,000. (See Inman News story.) Redfin under pressure from the MLS ruling pulled the plug on the Sweet Digs blogs, then re-launched in June with a new format. Under the original format, the blogs included in-person reviews of local properties for sale. The new format does not include individual property reviews, but offers market data, open house information and other insights at the neighborhood level. Th...