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AgentMatch aims to add transparency to lead generation

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A new online service aims to add more transparency to the process of matching consumers with real estate agents via the Internet and address problems identified by agents who have used first-generation lead services. The service, AgentMatch, is in beta and currently available for parts of California. The site takes a new approach to lead generation and referrals by allowing consumers to decide for themselves which agent they will contact and when they will initiate contact. The site aims to put transactional data in front of consumers, which the creators hope will enable agents to better explain their value and commission rates. Some of the data consumers will be able to see includes number of homes sold, average list-to-sale prices, average days on market for a particular agent's listings, percentage of transactions that were listings versus buyer representations, and bios and profiles of agents. Consumers can also track an agent's previous listings and sales on a map. "The idea that...