Reply.com, a company that offers real estate and automotive online marketing services and consumer-facing tools, on Tuesday announced that it has secured $4.5 million in financing from ATEL Ventures Inc.

Reply offers free home valuations for consumers, as well as property-search and neighborhood research tools. The company also has a lead-generation program for real estate agents.

In August 2005, Reply.com announced that it received $17 million in financing, led by BA Venture Partners. Orix Venture Finance and private investors also contributed to the financing round.

And in April, Reply announced a $6 million Series B financing round led by Outlook Ventures, with contributions from Scale Venture Partners (formerly BA Venture Partners) and board member Debi Coleman, former chief financial officer for Apple Computer.

Sam Veazey, Reply.com’s chief financial officer, said in a statement, “We welcome working with our newest key financial partner who shares our vision for strategic growth and market leadership.”

And Steven Rea, executive vice president at ATEL Ventures Inc., stated, “We are impressed with how Reply.com has become a significant player in the briskly growing lead-generation marketplace and look forward to teaming with the company in this rapid-growth stage of its development.”

ATEL Ventures, formed by San Francisco-based ATEL Capital Group, provides financing for companies in the information technology, life sciences, alternative energy and specialty retail sectors.

Reply, based in San Ramon, Calif., was founded in 2001.

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