Industry News

What I learned at Connect NYC

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Sales volumes are down, prices are down, and it's time to get creative. That's been the message so far at Connect '08. Although I'm lucky enough to be partly insulated by being in Manhattan ("those of you from New York and the Hamptons can just check your BlackBerries and ignore the following part of my speech," Brad Inman joked during the welcome), I did learn a lot from dropping in and out of panels. With apologies to those of you I didn't get to, a sampling: 1. There's a place for virtual tours and video. The strongest proponent was at the high end, panelist Richard Ferrari of Prudential Douglas Elliman, who had a $10 million listing with a client who said, "I want a CD that you can send to Russia, to China." The property, he said, sold a year later as a result of that very CD. For the rest of us, it's worth thinking of those visual packages as something that markets our services, just as a well-designed flier or advertisement would. 2. Blog with an end in mind. We're no longer at...