Industry News

New Web site touts benefits of Realtors, home ownership

Ad campaign promotes housing as long-term investment

The National Association of Realtors trade group has launched a new Web site, HousingMarketFacts.com, as a part of a public awareness campaign to promote the possible benefits of home ownership and to counter news about the housing market slowdown. The new Web site promotes the use of Realtors in real estate transactions, includes statistics on housing as a long-term investment, offers links to interest-rate information and Realtor.com features, and features an "equity estimator calculator" that allows site users to enter down-payment information to estimate equity in that home over time, among other features. In a financial summary in November, the association reported that it had received $42.5 million through September in special assessments related to the group's Public Awareness Campaign, exceeding the budgeted $39 million. Advertising for this campaign will be broadcast nationwide from January through November and will air about 10,000 times on national television an...