Marketing to younger, first-time buyers can pay off

Part 2: How to gain market share in '08

(This is Part 2 of a three-part series. Read Part 1, "Get rich in a niche.")

Have you adjusted your business to fit the changing demographics of today’s buyers and sellers? If not, 2008 is a great time to start.

In November 2007, NAR released its "Profile of Home Buyers and Sellers for 2007," which contains a wealth of data that aims to help you have a more successful business in the upcoming year.

1. The Generation Gap