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Consumer secrets Realtors can’t afford to ignore

Part 3: How to gain market share in '08

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(This is Part 3 of a three-part series. Read Part 1, "Get rich in a niche" and Part 2, "Marketing to younger, first-time buyers can pay off.") The National Association of Realtors' Profile of Home Buyers and Sellers for 2007 reveals some important secrets Realtors can't afford to ignore. Here's the inside scoop. 1. "Location, location, location" is still true While people may debate what really matters most to homeowners, NAR's research shows that the number one concern for all buyers (65 percent of all respondents) is "quality of the neighborhood." Coming in second (50 percent) was "convenience to work," while "overall affordability of homes," "convenience to friends and family" and "quality of the school district" rounded out the top five. The quality of the neighborhood was most important to married couples (68 percent), whereas single males were not nearly as concerned (56 percent). When working with buyers, be sure to explore what constitutes a "quality" neighborhood. Also recogni...