Industry News

Real estate advertising franchise grew in 2007

Homes & Land added several new markets

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Real estate media company Homes & Land grew its franchise division by 7.5 percent to 340 franchises in 2007, the company said today. The company also announced its recent entrance into new markets, including Rhode Island and Vermont, offering real estate agents in those states property advertising in the Homes & Land magazines and on the company's Web portal at While some research suggests that the share of print advertising for real estate may shrink over the next few years as online advertising is expected to grow, Homes & Land in 2007 continued to add franchises for its print magazines that showcase local property listings for sale. A study released in November by Borrell Associates predicted that the online component of real estate advertising would grow almost 26 percent to $2.6 billion in 2007, moderate to a still-strong 12 percent growth in 2008 and then soar to $3.3 billion in 2011. By then, Borrell suggested, Web sites could control 3...