Real estate media company Homes & Land grew its franchise division by 7.5 percent to 340 franchises in 2007, the company said today.

The company also announced its recent entrance into new markets, including Rhode Island and Vermont, offering real estate agents in those states property advertising in the Homes & Land magazines and on the company’s Web portal at

While some research suggests that the share of print advertising for real estate may shrink over the next few years as online advertising is expected to grow, Homes & Land in 2007 continued to add franchises for its print magazines that showcase local property listings for sale.

A study released in November by Borrell Associates predicted that the online component of real estate advertising would grow almost 26 percent to $2.6 billion in 2007, moderate to a still-strong 12 percent growth in 2008 and then soar to $3.3 billion in 2011. By then, Borrell suggested, Web sites could control 37 percent of the realty advertising market, a larger share than all other forms of advertising.

Homes & Land publishes more than 67 million magazines each year and distributes them to 30,000 local communities. When the company launches in a local market, advertisers can also upload listings to the local market site within and the properties will also appear in the national portal. The company also provides tools for advertisers to create their own personal sites.

In addition to Rhode Island and Vermont , other locations that launched Homes & Land magazines in 2007 include southeast Los Angeles County, Calif.; Camden, Charlton & Nassau counties, Fla.; North Atlanta, Ga.; western North Carolina and north Georgia; Boston’s North Shore, Mass.; Worcester County, Mass.; Hattiesburg, Miss.; Greensboro/High Point, N.C.; central North Carolina Coast, N.C.; Kerr Lake, N.C.; Berks County, Pa.; Beaufort, S.C.; McAllen, Texas; and Virginia Beach, Va.

Additionally, Homes & Land’s Estate & Homes magazine added franchises in the Florida Keys and the Smokies, Tenn. In the coming year, Baton Rouge, La.; Portland, Maine; central New York and The Adirondacks, N.Y.; Sioux Falls, S.D.; and the Lower Rio Grande Valley, Texas, will also have Homes & Land magazines in print and online.

The company has also added franchises in Canada, including Red Deer and central Alberta; Muskoka, Haliburton and Parry Sound, Ontario; London, St. Thomas and Woodstock, Ontario; Mississauga, Brampton and Caledon, Ontario; York Region, Ontario; Niagara Region, Ontario and Montreal to Mont-Tremblant, Quebec.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription