If you're not on LinkedIn, you're missing out

Online network aims to help agents build credibility, client base

Generating referrals is a key part of the real estate business. Are you ready to take this old standby and update it for 2008?

When most agents start the business, they normally make a list of the people they know who may send referrals to them. There are several reasons that this approach typically generates only one or two transactions:

  • Friends and family know that the agent is new to the business.

  • The agent may lack an adequate knowledge of the inventory or the ability to close buyers and sellers effectively.