Generating referrals is a key part of the real estate business. Are you ready to take this old standby and update it for 2008?
When most agents start the business, they normally make a list of the people they know who may send referrals to them. There are several reasons that this approach typically generates only one or two transactions:
- Friends and family know that the agent is new to the business.
- The agent may lack an adequate knowledge of the inventory or the ability to close buyers and sellers effectively.