Industry News

Six months and no closings

Diary of a Real Estate Rookie

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

I have a new listing for a $2 million, two-bedroom condo in SoHo. For those of you who don't live in the amusement park that is Manhattan, let me assure you that that is cheap, and I have been showing -- so far by appointment only -- like crazy. By the time my first week ends, I will have had a dozen showings, including one second showing, before I even get to my open house. So my spirits are pretty good. I don't know when this sale will close -- I have learned through painful experience not to count my chickens till they've been hatched, grown up, and fricasseed -- but I feel fairly certain that it will. In order to help my chances, I've been doing some Web marketing. One of the ways that I started was to have a Web designer create a simple page, I liked the work she did, so I decided, nutty me, to pay her. The deposit on the Web work was the last check I had on my business account, so today I went to the bank to order a new binder of checks. My ban...