Industry NewsTechnology

Live chat software launches in real estate

Interactive technology aims to boost online lead conversion for brokers

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In today's tough real estate market, brokers are looking for all sorts of ways to connect with consumers -- especially online -- and an interactive software company is offering technology that aims to do just that. WebsiteAlive, a provider of live chat software, has created a version of its platform for real estate sites and is partnering with to offer it to real estate companies. Brokers interested in licensing the software can do so via is a consortium of luxury residential real estate brokers who represent about 1,800 brands and 200,000 agents. Live chat software is touted as a sales tool that can help close more sales and convert more browsers into buyers. The real estate industry has suffered a bad reputation for not answering online inquiries fast enough -- with some industry statistics pointing to a more than 24-hour average response time. Scott Rudolph, director of business development for LuxuryR...