HomeSale Realty Services Group Inc., a Pennsylvania real estate brokerage company with 23 offices and 1,200 sales professionals and employees, has changed its franchise affiliation from Coldwell Banker to Prudential Real Estate Affiliates Inc.

HomeSale had $2.1 billion in closed residential sales last year, and ranked among the top Coldwell Banker franchise companies in the country, according to an announcement this week by Prudential Real Estate Affiliates. The company was also ranked by Realtor magazine, a publication of the National Association of Realtors, as 29th in transaction volume among the top 100 companies in the nation.

"Prudential Real Estate offers global brand strength, vision and values that are closely aligned with our own. Prudential Real Estate also sets the pace for real estate technology," said Rick Doyle, president of HomeSale Realty Services Group, in a statement.

Laurie Keenan, president of Prudential Real Estate Affiliates, said the affiliation of HomeSale creates a "dream team" for Prudential Real Estate in Pennsylvania, as the company already has strength in the state through its Philadelphia-based Prudential Fox & Roach, Realtors affiliate and its affiliation with Prudential Preferred Realty in the Greater Pittsburgh area.

There are about 2,100 offices and 64,000 sales professionals in Prudential’s franchise network, according to the announcement. Prudential Real Estate Affiliates is a Prudential Financial Inc. company. Prudential Financial offers life insurance, annuities, retirement-related service, mutual funds and investment management.

Coldwell Banker is a Realogy Corp. brand. Realogy operates several major real estate franchise networks, including Coldwell Banker, Century 21, ERA and Sotheby’s International Realty, and also has company-owned brokerage operations under those brands and other brands. There are about 15,700 offices and 308,000 sales associations in Realogy’s franchise systems, the company reported last month.

Coldwell Banker Residential Brokerage, a Realogy company-owned brokerage with 49 offices and 2,200 sales associates that operate in Connecticut County and Westchester County in New York, announced today that it has acquired family-owned Preferred Properties Inc. in Connecticut, which has about 80 sales associates.

And Sotheby’s International Realty Affiliates officials announced today that the company is expanding its European operations with the signing of 25-year licensing agreements in Hamburg and Westphalia, Germany; Venice, Italy; Greece; the Czech Republic; and Slovakia. There are plans to open offices in each region by year-end, the franchise company announced. The Sotheby’s International Realty network has about 9,000 sales associates and 470 offices worldwide.


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