BrokerageIndustry News

Pennsylvania broker changes franchise affiliation to Prudential

HomeSale Realty Services has 23 offices, 1,200 sales professionals

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HomeSale Realty Services Group Inc., a Pennsylvania real estate brokerage company with 23 offices and 1,200 sales professionals and employees, has changed its franchise affiliation from Coldwell Banker to Prudential Real Estate Affiliates Inc. HomeSale had $2.1 billion in closed residential sales last year, and ranked among the top Coldwell Banker franchise companies in the country, according to an announcement this week by Prudential Real Estate Affiliates. The company was also ranked by Realtor magazine, a publication of the National Association of Realtors, as 29th in transaction volume among the top 100 companies in the nation. "Prudential Real Estate offers global brand strength, vision and values that are closely aligned with our own. Prudential Real Estate also sets the pace for real estate technology," said Rick Doyle, president of HomeSale Realty Services Group, in a statement. Laurie Keenan, president of Prudential Real Estate Affiliates, said the aff...