Industry News

Move Inc. grows home and garden content

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Realtor.com operator Move Inc. is ramping up its online home and garden content with the addition of new videos and articles from sources including BeJane, This Old House and Elle Decor, among others. The additions, which more than double the existing content at the site, are part of a re-launch of Move.com's Home & Garden section to make it more accessible to consumers, said Patty Mitchell, senior vice president of consumer media at Move Inc. Move's new home and garden content partners benefit by the additional distribution of content through Move.com's audience, Mitchell said. There are other sites that offer home and garden content, she said, though she said that providing content these days is more about providing freely accessible content than competing with other content providers. FrontDoor.com, a site that is affiliated with HGTV, the Home and Garden Television channel, and owned by Scripps Networks, is another site that offers rich home and garden content,...