Today's open social a legacy from the past

The Davison Files

Get smarter. Grow your referral network at Inman Connect San Francisco
Limited seating still available, July 17-20

If you think your customers know you by reading your Web site bio, think again.
If you think you create loyalty from a simple brand statement, think again.
If you think all this innovation separates you from tradition, please think again.

The past

Every Friday morning, as a boy, I joined grandma on her weekly trek to the butcher. Shelly knew exactly what kind of chicken grandma preferred for the Sabbath meal.

It was bagged when we arrived. Her name, scribbled across the wrapping. A few marrow bones thrown in for her soup. No charge.