Sting, Bono and building a brand

The Davison Files

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Sting. Dylan. Neil Young. Bono. Jagger. Good singers. But what really sets them apart is their unique vocal quality. Before their lyrics penetrate you, before their melodies mesmerize you, the sounds of their voices draw you in.

It sets them apart from everyone else. It’s their differentiator. Their brand.

Your first brand touch point

Your voice is your brand. It needs a unique sound. Especially today where it’s first "heard" — online, in the written form.