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Hoodeo: Start house hunting at neighborhood level

Users' demographic info compared to property database

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A new Web site that promises to help house hunters locate neighborhoods and listings that best fit their lifestyle and income won't always turn up their dream home, but it might open their eyes to new possibilities. The "neighborhood matchmaker" site, hoodeo -- launched today by parent company Saris Technologies Inc. -- asks users for demographic information including age, income, education and line of work. That information is combined with a few personal preferences (Are you looking for a kid-friendly area? Rather live where you can enjoy nature, or in a big city?) and queried against a database to generate a list of 10 ZIP codes. Users can then browse listings in each ZIP code provided by Trulia through a hoodeo-branded publisher platform site. For the moment, hoodeo can't distinguish neighborhoods within ZIP codes, and the questions it asks are too general to resolve issues of taste. Would you prefer a hip but gritty live-work loft, or do you...