Industry News

Too much exposure can be a bad thing

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Are you marketing your listings with just one picture or are you marketing with 20 or more? Is it possible that too many pictures online is preventing buyers from looking at your property? The research is clear that having only a single photo of your listings online causes Web visitors to search elsewhere. The challenge is how much is enough and how much is too much? A new study from Point2 Agent suggests that the more pictures you have the better it is. Jeff Turner, the CEO of, argues that based upon attention-span research, five to nine pictures is about all the brain can handle in 30 to 60 seconds. Point2Agent has just released a new study that measures the impact of photos in terms of marketing listings online. This study replicates the results of a study the company conducted in 2007. The current study examined three variables and plotted them against the number of pictures on each site: 1. Detailed views 2. Interest in terms of interaction with t...