Dos and don'ts of postcard marketing

Diary of a Real Estate Rookie

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Every so often, I like to take a break from doing my own marketing to see what works on me. I got a perfect chance to do this because we are selling the beach house, which has occasioned a flood of postcards from moving companies. I’m not quite sure what tipped them off — I haven’t filed a change of address yet, and I can’t imagine that these movers are roaming the neighborhood looking for "for sale" signs. My best guess is that they somehow monitor the multiple listing service and see a contract has been signed.