Know your real estate consumer

ComScore study identifies 4 audience segments

There are 67 million people looking to buy, sell, rent or finance a home on the Internet, but real estate professionals who want to land their business should look at them as four distinct audience segments.

That’s the rather wonkish takeaway of a white paper commissioned by Yahoo Real Estate, "Embracing the Online Real Estate Market," which also offers loads of practical advice about marketing to each group.