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MyFrontSteps gets $3 million in funding

Real estate technology roundup

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Brendan King's new brainchild: MyFrontSteps Real estate technology company VendAsta Technologies Inc. today announced it has received $3 million in a first round of funding from Victoria Park Capital to build out MyFrontSteps.com, a social software initiative focused on the home and home services industry. MyFrontSteps will connect users of social networks and allow them to share information about their home and home experiences with friends, families and others. The site "allows people to open their 'black book' of ... service providers and share their experience with ... anyone via the social network of their choice," according to the announcement. The company's first product, called StepRep, will allow home-service professionals to monitor, manage and build an online identity and reputation, and the site also will assist consumers in finding and choosing home-service providers by viewing information about them shared by others. "MyFrontSteps and StepRep...