Industry News

12 tactics for surviving market ‘shift’

New book offers valuable advice for struggling agents

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, "Shift" -- it's the lifesaver you need today to thrive tomorrow. Market shifts happen. We have seasonal market shifts as well as major market shifts. Along with co-authors Dave Jenks and Jay Papasan, Gary Keller outlines the 12 proven tactics that successful agents are using to navigate today's "shifted" market. 1. Mindset and action Keller argues that you can't control the market, but you can control how you respond. "Growth comes from clarity, priorities and action." To prosper, you must have clear, written goals as well as an action plan for implementing those goals. You must also proactively prospect and market for leads and then convert them into closed business. 2. Re-margin your business -- expense management "The number one determinant of thriving is lead generation, but the number one determinant of surviving is expense man...