Online ad spending defies economy

Growth in real estate ads expected to cool

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A new report shows spending on Internet advertising grew at a double digit rate during the first half of 2008, but that pace of growth trend isn’t expected to continue into into 2009 — particularly among companies in the real estate and mortgage lending business.

Internet advertising revenue grew 15.2 percent during the first half of 2008, to $11.5 billion, according to research by PricewaterhouseCoopers LLP.