In 1996, Inman News called on the industry to create a more transparent real estate transaction. Specifically, we encouraged real estate leaders to fully leverage the Internet by putting the entire multiple listing service on the Web, open up other data sources, digitize the transaction, and add visual images like pictures and virtual tours to listings.
We spent more than a decade pounding on this message and reporting on the reaction, the progress, the controversy, the legal actions, the innovation, the fear and the hope. The job is not done, but substantial progress has been made. When it comes to placing home listings on the Web, the last couple of years look a lot like the fall of the Berlin Wall.