Technology

Nestoria co-founder shares the rest of the story

Real Estate Connect Speaker Profile: Ed Freyfogle

Ed Freyfogle is co-founder of Nestoria, a real estate search company that advertises properties in the United Kingdom, Germany, Spain and Italy. He will speak during a session on Web analytics at the upcoming Real Estate Connect conference in New York City, which runs from Jan. 7-9, 2009, at the New York Marriott Marquis Times Square hotel. Freyfogle will also attend a "Meet the Leaders" networking session during the conference. Freyfogle responded to a set of questions posed by Inman News: What do you see happening in the real estate market in 2009? The markets are so different, country by country. I think the past year has shown us it’s impossible to predict what the future holds. One thing is clear in all markets: those who embrace technological change sooner typically do better. What advice do you have to help real estate agents and brokers get through this market? Measure, measure and measure. Know your cost per lead across of all your marketing. Don’t ...