MyDealBook becomes GreenPearl.com

New York Times protects DealBook trademark

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MyDealBook.com, the social networking site geared at helping real estate professionals land clients and collaborate on deals, has a new name: GreenPearl.com.

Chief Executive Officer Ryan Slack — formerly with PropertyShark.com — said the name change was prompted by the New York Times’ efforts to protect its trademark of the newspaper’s DealBook financial news blog.