, and joined the top-20 list of real estate-related Web sites in December, climbing several spots from the previous month, online metrics company Hitwise reported today., an online lead-generation and marketing company, moved from 21st to 17th in the rankings, housing search site from 22nd to 19th, and utilities and home services price-comparison site from 24th to 20th., and were on the top-20 list in November but did not rank among the top 20 in December.

The monthly Hitwise rankings are based on U.S. market share of visits to real estate sites from a sample of 10 million U.S. Internet users.

Rankings did not change for the top five sites on the list from November to December. topped the list with 6.7 percent market share, up from 6.43 percent in November.

Yahoo Real Estate’s ( market share dipped from 4.64 percent in November to 4.12 percent in December. ranked third, with a 2.98 percent market share (compared with 2.7 percent in November), followed by: (2.63 percent); (1.91 percent); (1.81 percent); (1.78 percent); (1.71 percent); (1.59 percent); and (1.4 percent).

Hitwise ranked 3,122 Web sites in the real estate category in December, and about 66.1 percent of all traffic to that category went to the top-100 sites. The average visit duration to category Web sites was 11 minutes, 47 seconds in December, up from 11 minutes, 34 seconds in November.

Sites that joined the Hitwise top-100 real estate category rankings in December include: (51st in December); (55th); (66th); (85th); (87th); (90th); (95th); (96th); (98th); and (100th).

Sites that left the top-100 rankings in December include:,,,,,,,,,

Among the most popular search terms that brought traffic to real estate category sites during the four-week period that ended Dec. 27: "," "remax," "zillow," "real estate," "apartments for rent," "," "realtor," "century 21," "coldwell banker," "and," Hitwise reported.

Fast-moving real estate Web sites — those that climbed the most in rankings during a four-month period ending in December — include: (up 928 places), (774 places), (569 places), (472 places), (454 places), (229 places), (146 places), (91 places), (45 places), and the National Association of Realtors’ (25 places).


What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Real estate news and analysis that gives you the inside track. Subscribe to Inman Select for 50% off.SUBSCRIBE NOW×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription