Vanno.com has launched an index that claims to measure the reputations of more than 5,800 companies by capturing "trends in gossip, news, opinion and personal insight about companies and brands" and converting them into a score.

The index, called ReputationCheck, can be embedded into blog posts and Web site side bars.

Vanno.com has launched an index that claims to measure the reputations of more than 5,800 companies by capturing "trends in gossip, news, opinion and personal insight about companies and brands" and converting them into a score.

The index, called ReputationCheck, can be embedded into blog posts and Web site sidebars.

The 240 companies currently listed in ReputationCheck’s "construction and real estate, residential" category include Colorado Yurt Company and BambooBarry.com.

Although homebuilders are well represented on the site (or at least present in numbers), there’s little in the way of real estate brokerages so far, with RE/MAX appearing to be the only broker listed. A Michigan-based multiple listing service, RealComp, is also being tracked by Vanno.com.

Bankrupt LandAmerica Financial Group is apparently the lone title insurer represented in the residential real estate category, and the many homebuilders tracked by ReputationCheck include DR Horton Inc., KB Home, Hovnanian, Pulte Homes, Lennar Corp., Standard Pacific, Toll Brothers and Centex Corp.

The explosion of social media sites means online reputation management is becoming increasingly important for all companies and, in some cases, individual real estate professionals, Joel Burslem wrote last month in an Inman News guest perspective, "Five ways to monitor your online reputation."

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