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Why did Move spurn ActiveRain?

Court case sheds light on deal's demise

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Editor's note: In a two-part series, Inman News examines issues surrounding Move Inc.'s decision to back out of a proposed acquisition of ActiveRain Corp., the blogging and social networking platform for real estate professionals. Part 1 examined the excitement surrounding the startup company in 2007, and Move's courtship of the company's founders. Part 2 details the debate within Move over the deal, and the impact that the decision to pull out had on ActiveRain. When executives with Move Inc. met with founders of ActiveRain Corp. at a January 2007 industry conference in New York City, they were worried that the rapidly growing real estate blogging and social networking startup might soon be snatched up by -- or partner with -- a Move competitor (see Part 1). When launched in June 2006, ActiveRain had made a big splash among real estate professionals. The company not only provided members with a free blogging platform, but boosted their search-engine rankings by aggregating...