Zillow turns off 'it's for sale' button

Some brokers objected to public ID'ing homes for sale

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Listing and valuation portal Zillow.com will no longer allow just anyone to flag homes in its database to "tell us it’s for sale."

In announcing the change Thursday, Zillow said any user — not just property owners and listing agents — to report that a property in its database was "for sale" was a little used feature that antagonized some real estate agents and brokers.

Only 4,323 properties on the site were reported as for sale by someone other than the owner or listing agent — less than one one hundredth of a percent of the site’s listings.