Industry NewsTechnology

The rise of media mashups

TheClozing.com stirs up real estate content

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With mainstream media in the midst of a major transformation, mashups that blend user-generated content with more traditional news sources are cropping up across the Web. These hybrid, aggregated news sites can blur the boundaries of social media and journalism, serving as a catch-all for all types of timely online content. Joseph Ferrara, a New York real estate attorney and publisher of the often offbeat and sometimes irreverent Sellsius real estate blog, and partner Anthony Barba are seeking to define these blurry lines with the launch of TheClozing.com. "It's techmeme.com (a technology news aggregator) for real estate," Ferrara said. "We're aggregating mainstream and social media news," Ferrara said. The site carries the slogan: "your real estate water cooler." "I read a study that said headline news is available on the Net, but the backstory that comes with social media is tough to locate. We tried to meet that need." Launched ...