Inman News is partnering with SocialApproach.com to offer a social media mashup featuring a collection of Twitter posts, photos, videos and news related to the upcoming Real Estate Connect conference in San Francisco, which runs from Aug. 5-7, 2009.

The multimedia networking platform, at http://inman.socialapproach.com, displays map icons showing the location of participants — clicking on the map icons reveals recent Twitter commentary by participants.

Inman News is partnering with SocialApproach.com to offer a social media mashup featuring a collection of Twitter posts, photos, videos and news related to the upcoming Real Estate Connect conference in San Francisco, which runs from Aug. 5-7, 2009.

The multimedia networking platform, at http://inman.socialapproach.com, displays map icons showing the location of participants — clicking on the map icons reveals recent Twitter commentary by participants.

Real Estate Connect attendees can sign in to their Twitter accounts and click on the "Attendees" button to add themselves to the list of Real Estate Connect attendees displayed at the Inman’s SocialApproach site.

To contribute Twitter posts to the site, use the hashtag "#icsf" in your Twitter posts.

YouTube videos and photos at the Flickr.com photo-sharing Web site that are tagged with "#ICSF" or include the keywords "Inman News," "Connect SF" or "Real Estate Connect" will be included in the multimedia pool displayed at the site.

In addition to the interactive map tool and the attendees list, the site also features "Who’s Talking Now," "Hot Topics," "Latest Media" and "Social Mentions" sections, as well as a photo bar that features linked Twitter profile photos.

Jeff Bernheisel, Inman News marketing coordinator, said, "The idea behind implementing this was to allow our community to create a fully interactive experience revolving around Connect SF."

The Inman News Real Estate Connect conference in San Francisco runs from Aug. 5-7, 2009. Click here for details.

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