AgentWorld mashes up profiles, posts, ratings

Site seeks to generate buzz around individual agents

While attending the Real Estate Connect conference in San Francisco last month, I took a moment to chat with Tyler Kraemer of AgentWorld, a site that is building a list of real estate agents in the U.S. and internationally (international is in beta). A few things stuck out in my mind as being potentially useful for agents looking for an additional tool for their online marketing — especially those using profile marketing.

First, a quick rundown of profile marketing: If you sign up for a service and there’s a profile page, there’s a good chance this profile page will show up in searches for your name. Search engines put up 10 or so links on their first page of search results.