Industry NewsNews Brief still No. 1

ComScore rebuts Zillow's claim to have passed longtime leader

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Editor's note: Inman News, in citing a Zillow corporate blog announcement at, had originally reported that ComScore's data showed that Zillow had pulled ahead of in monthly visitors, though according to this article Zillow had based its report on incompatible jumped the gun in claiming to have surpassed in November as the most visited real estate Web site on the Internet, according to the purported source of the claim, Web metrics provider comScore Inc. Zillow's claim that it had surpassed was based on a non-public report issued by comScore, which recently began using a new methodology for tallying visits to Zillow. ComScore had not yet implemented the new methodology for other top real estate Web sites in November, according to a copy of the report Zillow provided to Inman News.In a recent policy bulletin, comScore advised clients that in comparing themselves to their competitors, companies should use a separate set ...