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New CMA tool combines MLS, Web data

Agents can generate 'Cloud CMA' reports with an e-mail

W&R Studios will launch a new Web-based comparative market analysis tool next week that the company says will allow real estate brokers and agents to generate reports by e-mailing a property address or multiple listing service identification number.

Cloud CMA pulls information from the agent’s multiple listing service (MLS) and combines it with images and data from online sources including, Google, Panoramio and, to generate three types of reports: single-property profiles, "buyer tours," and a comparative market analysis (CMA).

Users can either send e-mails to to generate the reports automatically, or use a Web interface to produce customized reports that can be printed out or provided to clients as PDF files, said Greg Robertson, who co-founded W&R Studios with fellow software developer and marketer Dan Woolley.

"Dan and I are kind of design geeks, and we spent a lot of time on the look and feel of the application," Robertson said. "It looks great — it’s clean, crisp, simple and intutitive to use."

The irony, Robertson said, is that "with all the work we put into the (Web) interface, people might just use this app totally through their e-mail."

Many users will proabably want to use Cloud CMA’s Web interface to customize reports by viewing and selecting comparable properties, Robertson said. But he thinks the ability to automatically generate reports by sending an e-mail to will be a hit with agents, especially for individual property profiles and "buyer tour" reports that include information on the surrounding neighborhood. …CONTINUED

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