If you really want to measure your social media return on investment in real estate, sooner or later you’re going to have to go out and meet people. Live events (like tweetups, social media breakfast, and conferences like Real Estate Connect) are where your social media "friends" can turn into real friends, clients and business partners.
There are some tech tools and toys that can help you get the most out of live events. And live events are a perfect place to try using new tools efficiently. Why? Because live events generate a lot of chatter and social interaction. With all the different conversations, ideas and people flowing around, you’ll quickly learn which tools and techniques fit your style of communication best. More data can definitely make for better testing.