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Internet marketing dos and don’ts

Think like your audience

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

NEW YORK -- The secret to effective online marketing is engagement with your audience, according to speakers at the Real Estate Connect conference today, who focused on using blogs, mobile applications and search-engine optimization to compete effectively in the real estate industry.There are four steps to making a blog successful (read: make money), according Jake Dobkin, founder and publisher of, a network of city sites. The first is to have good content. Content is "good" when it's original, it's helpful, it links out, and it's fresh. The last is especially vital."Quality is important, but frequency is more important," Dobkin said, pointing out that's New York site updates up to 30 times a day. Original means it can't be found on other sites. Helpful means it's written so that the audience -- people who generally don't know very much about real estate -- understands what you're saying and finds your information valuable....