Internet marketing dos and don'ts

Think like your audience

NEW YORK — The secret to effective online marketing is engagement with your audience, according to Tuesday’s speakers here at the Real Estate Connect conference. The speakers focused on using blogs, mobile application and search-engine optimization to compete effectively in the real estate industry.

There are four steps to making a blog successful (read: make money), according Jake Dobkin, founder and publisher of, a network of city sites. The first is to have good content. Content is "good" when it’s original, it’s helpful, it links out, and it’s fresh. The last is especially vital.