Re-evaluating broker value

Meeting the changing needs of sales associates

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NEW YORK — In a world where real estate agents can conduct the vast majority of their business online, brokers can face questions about their value to sales agents. Agents can now work from almost any location; advertising is easier (and cheaper) than ever; and Web tools to connect with clients abound.

Nevertheless, brokers can help agents navigate these tools and stand out in the real estate crowd, said speakers at a panel at Real Estate Connect Thursday.