Planomatic recently released PhotoPlan Mobile 1.0 Beta, the first mobile interactive floor plan presentation optimized for the iPhone in the virtual media industry. iPhone users now have the ability to interact with real estate listings’ floor plans from any point on Earth with Internet service.

Planomatic seems to really have hit the nail on the head. The coolest part of this product is that the consumer can interact with it.

Once you click on the floor plan, you can pick from a drop-down menu and choose which room you’d like to "decorate." Once you select the room, you are given a large variety of "furniture" to choose from — including colors and styles, as well as the ability to adjust wall and carpet colors.

I really like that a lot of thought went into the interactive part of this application. For example, you can pick different styles and colors of furniture — which really help to put you in the house and paint the picture of what it would be like to live there.

One thing this app has going for it is the fun factor. If I were a buyer, I could definitely see myself using this app especially for homes I was really interested in. It could help a buyer make that decision when they are wondering: "Is this the house for me?"

In an e-mail, Kori Covrigaru, the CEO of Planomatic, said, "It’s quite unique, and in my opinion — yes, I’m obviously biased — the coolest thing to hit virtual tours/iPhone in quite some time."

To access the app, tap this link from your iPhone. Safari will recognize that it’s on the iPhone and automatically display the PhotoPlan Mobile.

There are other great floor plan programs out there, such as United Lane or Floor Planner, but none have the interactive iPhone app that Planomatic has.

According to Covrigaru, the BlackBerry and Android apps are on their way!

What do you think of this app? Would love your opinion of it!

Do you have a unique or new product coming to the market? Drop me a line at or post it in the comments below.

Click here to view the original blog post.

Katie Lance is the marketing manager for Inman News. Future of Real Estate Marketing is a part of Inman News.


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