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Twitter: an agent’s perspective

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Editor's note: This item is republished with permission from Global Edge Marketing Ltd. The original post can be viewed here. Our article arguing that Twitter is a complete waste of time for the most internationally focused agents polarized opinion. To use it properly you need to create great content regularly that helps reinforce your position as an expert in your niche. However, we argued that in the majority of cases, it takes up valuable time -- time that can be spent more profitably on other activities. Today Mike Cliffe-Jones, managing director of Spanish real estate agency Estupendo Lanzarote, responds to the article with a persuasive argument that Twitter has a role to play in the marketing mix of most overseas agents. As ever, we welcome your comments and feedback. Cliffe-Jones: To be honest, Twitter is a complete waste of time for any business if used simply as a broadcast medium. I've seen many companies set up Twitter or Facebook accounts, create an auto feed fr...