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Social media in 1 hour a day

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

One of the topics people ask me frequently about is social media; specifically, they ask me for how to make the best use of their time. Anyone who has dived into social media knows that it is not "free" -- it takes time and a thoughtful effort to make it worth your while. If you are like me, and seem to be "always connected" -- whether it's Twitter, Foursquare, Facebook, LinkedIn, etc. -- it's a great reminder that you need to be smart with your time. If you're not careful, social media can be a time-suck! So how can you be smarter with your time? Plan social media into your schedule for one hour a day: 30 minutes in the morning and 30 minutes late in the day. The key here is multitask, move fast and don't get distracted. If I were a real estate agent, this is how I would do it: In the morning: First thing after or before you check your e-mail. 1. Turn on your computer. Open seven windows: Facebook, Twitter, LinkedIn, your Web site, your blog, your favorite ...