MLSs seek control of '.MLS' domain

Nonprofit plans to unite group of MLSs for effort

Fifteen multiple listing services have formed a nonprofit company that will seek the authority to create and manage a new "generic" top-level Internet domain, .MLS, that only MLSs would be allowed to use.

The new company, the MLS Domains Association, will invite all MLSs — including broker-owned services not affiliated with the National Association of Realtors — to join.

"Our goal is to create a place, the .MLS top-level domain, where the Web sites actually belong to MLSs, not to other types of business," said Bob Bemis, chief executive officer of the Arizona Regional Multiple Listing Service and interim president of the MLS Domains Association, in a press release.