Industry NewsNews Brief

Geo-fencing: next in mobile marketing?

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I received an e-mail referencing a blog post by Chris Thorman of Software Advice for Property Managers on one of the hottest new topics in mobile technology in regards to real estate: geo-fencing. What is geo-fencing? "A geo-fence is a virtual perimeter on a geographic area using a location-based service, so that when the geo-fencing device enters or exits the area a notification is generated. The notification can contain information about the location of the device and might be sent to a mobile telephone or an email account," according to Wikipedia. As it stands right now, geo-fencing is used to notify someone when someone else (like a child) leaves a geographic boundary. Some employers use it as a tracking device for sales territory. The auto industry has also used it to keep track of cars in a fleet. So how does this relate to real estate? Here's an excerpt from Thorman's blog post, at"It's Saturday morning. Joel and Rebecca are walking the...