Franchise networks embrace high-tech direct mail

Better Homes and Gardens Real Estate announces new marketing platform

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Inman Connect New York | January 29 - February 1, 2019

The Better Homes and Gardens Real Estate franchise network has launched a new direct marketing platform, the Realogy Corp. subsidiary announced Tuesday.

Through the PinPoint platform, real estate professionals can identify potential clients by geography and demographics and create customized direct-mail advertising that they can order from an online vendor.