See related articles:
Direct mail goes back to the future
BHG Real Estate steps up New England presence

The Better Homes and Gardens Real Estate franchise network has launched a new direct marketing platform, the Realogy Corp. subsidiary announced Tuesday.

Through the PinPoint platform, real estate professionals can identify potential clients by geography and demographics and create customized direct-mail advertising that they can order from an online vendor.

"This easy-to-use system saves our agents time while guaranteeing a highly targeted campaign to ensure optimal success," said Sherry Chris, the network’s president and CEO, in a statement.

Agents and brokers can use the platform to send out mailers targeting consumers who fit certain segments of the population. These include first-time homebuyers without children, first-time homebuyers with children, move-up consumers, empty-nesters, mature consumers, and second-home buyers, the announcement said.

The platform is based on a database of more than 85 million consumers maintained by media and marketing company Meredith Corp., which owns the Better Homes and Gardens trademark and publishes the Better Homes and Gardens magazine, among others.

The Better Homes and Gardens Real Estate network has about 125 offices and 5,000 sales associates in 16 states.

The Weichert, Realtors franchise network also recently launched a direct-mail platform. Weichert LeadLink automatically creates a "Just Listed" card for each new listing from data entered in a multiple listing service. The listing agent can preview the postcard before placing an order, and the cards are then mailed to 50 addresses around the listed home.

The postcards help "sales associates increase marketing recognition in the neighborhood," the company said. 

Each card includes a Web address and a unique code to a customized Web page.

"The system then provides real-time leads to sales associates via e-mail, including a notification for every person who visits the website and another for those who fill out the (contact) form," the company said.

Weichert developed LeadLink in conjunction with digital marketing company Quantum Digital. Weichert has about 500 sales offices, both company-owned and independently franchised, and about 18,000 sales associates.      


What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect is LIVE next week! Join us and thousands of your peers from wherever you are.Register Today×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription