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Franchise networks embrace high-tech direct mail

Better Homes and Gardens Real Estate announces new marketing platform

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    See related articles:Direct mail goes back to the futureBHG Real Estate steps up New England presence     The Better Homes and Gardens Real Estate franchise network has launched a new direct marketing platform, the Realogy Corp. subsidiary announced Tuesday. Through the PinPoint platform, real estate professionals can identify potential clients by geography and demographics and create customized direct-mail advertising that they can order from an online vendor. "This easy-to-use system saves our agents time while guaranteeing a highly targeted campaign to ensure optimal success," said Sherry Chris, the network's president and CEO, in a statemen...