Franchise networks embrace high-tech direct mail

Better Homes and Gardens Real Estate announces new marketing platform

Want to see the future of Real Estate tech?
Limited seating available for ICSF Hacker Connect, July 17

The Better Homes and Gardens Real Estate franchise network has launched a new direct marketing platform, the Realogy Corp. subsidiary announced Tuesday.

Through the PinPoint platform, real estate professionals can identify potential clients by geography and demographics and create customized direct-mail advertising that they can order from an online vendor.