Online brokerage ZipRealty has launched a microsite that explains short sales from the perspective of either a homeowner or a homebuyer, the brokerage company announced this week.

"While nearly 13 percent of home listings across our markets nationwide are currently short-sale properties, many clients are confused about how these sales differ from standard sales, and we want to help eliminate this confusion through education," said Patrick Lashinsky, ZipRealty’s president and CEO, in a statement.

The brokerage anticipates government programs such as Home Affordability Modification Program (HAMP) and Home Affordable Foreclosure Alternatives (HAFA) program will trigger a jump in short sales.

Homeowners visiting the microsite will see information about the HAMP and HAFA programs as well as the steps required to qualify for a short sale, some credit and tax consequences of short sales, and the role of a real estate agent during the process. The site includes a how-to video to explain the process of short-selling.

The site also recommends short-sellers employ one of the brokerage’s more than 290 "short sale certified" agents and provides a drop-down menu to find such an agent in ZipRealty’s 35 market areas nationwide.

Homebuyers will see information about the steps and potential pitfalls of buying a short-sale home, as well as seven key questions to ask their real estate agent. A video also walks homebuyers through the process.

In addition, ZipRealty has released a map of pending home sales that shows homes — regardless of brokerage — that have just come under contract in the past one or two days in the markets that ZipRealty serves.


What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription